Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers Suzuki Motor Corporation, Japan, celebrated ‘Hayabusa Day’ on August 21st in Delhi, Pune, Bangalore, Kolkata, Ahmedabad, Mumbai, Bhubaneswar and Hyderabad.
One of the most famous motorcycles, the Hayabusa is named after one of the fastest bird- the Peregrine Falcon. ‘Hayabusa Day’ is observed in Japan on 23rd August, with Hayabusa owners coming together to celebrate the legendary bike that is the Suzuki GSX1300R.
This time, Suzuki Motorcycles brought this Japanese tradition to India for the Hayabusa enthusiasts. In 8 cities, enthusiasts rode together to commemorate one of the fastest motorcycles in the world. Riders were given memorabilia to commemorate the occasion. Through the ‘Hayabusa Day’, the company strives to increase brand awareness and promote riding culture in India.
Commenting on the occasion Mr. Satoshi Uchida, Managing Director, SMIPL, said “The ‘Hayabusa Day’ celebrates the passion and spirit of owning and riding this legendary motorcycle and will instill a sense of pride and exclusivity among Hayabusa owners. We intend to make this an annual tradition to promote the Big Bike Culture and the cult following of the Hayabusa among Indian riders”.
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