Mahindra Bringing Electric Hypercar Under the Pininfarina Brand

Pininfarina is an iconic Italian car design house that was acquired by Mahindra in 2015. Now, Pininfarina is venturing into car manufacturing by announcing a manufacturing arm, Automobili Pininfarina. Mahindra has put $100 million into this project where Automobili Pininfarina will make ulta luxury supercars with sustainable propulsion technologies, mainly electric.

Chairman of Pininfarina SpA, Paolo Pininfarina said, “We are pleased to welcome the new company, Automobili Pininfarina, which represents an additional client for Pininfarina SpA, joining the list of the many prestigious car makers for which we will be designing cars in the future. This project helps me and my family to realise my grandfather’s dream of seeing outstanding innovative cars solely branded Pininfarina on the roads.”

Automobili Pininfarina will be headed by former Audi India Head, Michael Perschke. Perschke has confirmed that company will introduce its first electric hypercar in 2020. While still under development, the car has been codenamed PF-Zero. This electric hypercar will be produced in very limited quantities and its performance will rival the likes of Bugatti Chiron. During the development, Pininfarina’s design and luxury capabilities will be paired with advanced electric powertrain technology. This technology be brought from Rimac and Mahindra’s Formula-E experience will also add to it. (List of next-gen Hypercars)

Rimac Concept two is the most powerful Electric car to date

Anand Mahindra, Chairman of Mahindra Group said, “Italy’s renowned design expertise produces objects of true beauty and unique style. Drawing upon the pedigree and design vocabulary of the Pininfarina aesthetic heritage we will develop a rare collector’s item that only a handful of connoisseurs will ever own. It will be an innovative and pioneering product powered by high technology. The Mahindra Group has bet big on electric vehicles. They are the future, and when power, beauty and high-end EV technology come together in one car – that will be the perfect luxury vehicle, that will give car lovers the freedom to roam without impacting the planet adversely.” Michael Perschke will be accompanied by the company’s COO, Per Svantesson, Former NEVS (National Electric Vehicle Sweden) executive.

What to Expect from Pininfarina PF-Zero?

Pininfarina specialises in designing cars, therefore expect it to be exceptionally good looking. Since the powertrain technology is being developed with Rimac, it’s going to be extremely capable. Rimac is a new age technology company that has showcased its capabilities in the form of Concept One hypercar and the recently launched Concept Two hypercar. Moreover, Rimac is also the technology provider for developing the Aston Martin Valkyrie Hypercar.

Tesla Roadster is also an interesting electric supercar for a fraction of the cost

Siddharth Sharma
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Siddharth Sharma

Siddharth has always been passionate about Cars and Bikes. He was the kind of kid that always had the latest Auto magazine in his school bag. He had this dream- to become a professional racecar driver. Finally, in 2012 he found himself racing as a rookie driver in the Polo R Cup national racing championship. Over time he had to readjust the sail and get into automotive journalism to continue enjoying machines on wheels.