Czech Motorcycle brand Jawa may not be so popular in the west, but in India, Jawa was once a sought after motorcycle brand. It’s only competition then was the Royal Enfield. At the end of 2016, we heard the news that Mahindra and Mahindra have bought 60 percent shares in Class Legends Private Limited. This company holds a trademark for BSA and an exclusive license brand with Jawa Moto. With the Jawa and BSA brand, Mahindra saw immense potential. due to their rich heritage.
Now, the Jawa has already introduced its new offering, Jawa 350 Special in the European markets. Jawa 350 Special stays true to its origins and pays a tribute to Jawa’s racing heritage. The design is reminiscent of the race bikes from the 60’s and 70’s. It is a fully faired motorcycle with retro elements like round headlight cowl, one-piece flat seat, extended side mirrors, and twin side exhausts. This motorcycle has a kerb weight of 171kg and features a 17-litre fuel tank.
Powering this retro modern motorcycle is a 397cc fuel injected, aircooled engine that makes 28PS of power and 30.6Nm of torque. This engine is sourced from a Chinese manufacturer Shinray, while the fuel injection system is built by Delphi.
Mahindra plans to bring Jawa brand to India in 2019. BSA brand is however reserved to cater to UK and USA market. Jawa will be distributed independently through exclusive showrooms and not through Mahindra network. This is to ensure that brand does not lose its essence. With Jawa, Mahindra aims to compete with Royal Enfield once again. Royal Enfield is a fast growing company which has created a niche for itself. However, if Mahindra executes the plan properly, Jawa has the potential to make a dent in Royal Enfield sales.