The trend of customising motorcycles in India is picking up especially among the young riders. Now, the Royal Enfield has always remained a favourite motorcycle around which a custom motorcycle is built. Giving recognition to this culture, Royal Enfield is collaborating with four custom motorcycle builders- TNT Motorcycles, Bull City Customs, Inline Three, and Bombay Custom Works. The company recently launched the Classic 350 Redditch Edition.
Each of them has built a unique motorcycle for Royal Enfield based on Classic 500 and Continental GT. The engine or the gearbox the bikes are untouched and all the modifications are focussed towards aesthetics. Each of these Four motorcycles reflects the choices of the young Indian generation. The customisation includes a bold combination of colours, chrome, copper, wood and leather.
How will Royal Enfield take this partnership forward? The company has launched special edition riding gear that is inspired by these custom builds. This includes gloves, boots, belts, and a special line of helmets. Moreover, we will also find printed T-Shirts and badges representing this campaign. This merchandise will be available at Royal Enfield dealerships and online through Flipkart and Myntra.
Samrat Som, head, apparel and accessories business at Royal Enfield, said, “Royal Enfield has always been the preferred canvas for those seeking motorcycle-nirvana through the custom route. Collaborating with the custom builders is the brand’s way of celebrating a motorcycling-inspired way of life. With our refreshed collection of gear and helmets inspired by these motorcycles, we assure our riders of a unique riding experience that goes far beyond just motorcycles.”
The company even showcased the Classic 500 Green Fly Custom Motorcycle at Madrid Auto show in March 2017.
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